Or who doesn’t want to be a common household name?
Well, luxury brands don’t intend to be in your pocket–not so easily. And Enfield motorcycles can’t be considered luxury. It is actually now no longer valid as a premium motorcycle because the foreign competitors are selling better technology at same or higher price and making good money — even if they have a small market share compared to Enfield.
Enfield was King of the Hill but in High Water due to ancient tech, high production cost and small volume sales in a market trying to conserve fuel expenditure. It represented the affluent and the macho. Now, not so much. As the mechanical issues and greasy hands and trousers are no longer considered charming.
Hence, they should not feel disappointed if they are considered a commonly owned brand — they asked for it, worked towards it and achieved it efficiently.
There is no exclusivity, Its there for one and all to aspire, achieve and adventure with.
The Royal Enfield Adventure in Business, Business Communications, Branding and Product Positioning.
- Triple The Sales
- Almost Million Units Sold Last Year
Royal Enfield Has Tripled Its Sales In Ten Years. Royal Enfield brand sold nearly one million bikes in 2024.
In 2015 the company’s products weren’t anywhere as polished as they are today, and it still managed to shift just over 300,000 units. In 2024, less than ten years later, Enfield sold an impressive 944,000 machines (up 4.7 percent from 2023).
Source: https://jalopnik.com/royal-enfield-has-tripled-its-sales-in-ten-years-1851740122
Royal Enfield targets 1 million unit sales in FY25, to invest over Rs 1200 crore
Led by the most aggressive product onslaught in its history of over 6-9 new models in FY25, Royal Enfield, the world’s largest mid-size motorcycle maker has set a target to cross 1 million units sales for the first time ever this year.
ON THE DOWN SIDE — every Tom, Dick and his Mom are riding an Enfield. There is no “exclusivity” factor– nothing that makes you stand taller than the rest of the traffic pests. You are no longer a gentleman on wheels. There are absolute @-holes in shorts and rubber slippers riding these same Enfields.
Well– Enfield has planned its first Factory Custom offerings in 2024 and its coming to fruition in 2025. You can now own by helping design the parts and paints of your custom made Enfield and no one else would ever have the same factory-built Enfield again.
